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17Get in touch

Start where the biggest problem is.

People ask where AI should go first. The answer is wherever you already have the biggest problem — the thing costing you money every week whether anyone automates it or not.

Who reads it
Mark Hollingshead, who opens every conversation
What to bring
Your biggest problem, with a number attached to it
What we need
An hour, and someone who knows how the work actually runs
What you get back
Whether AI is the answer, and what it would take

Nothing else is collected and there is no tracking on this form. It lands with Mark Hollingshead.